Is your e-commerce website optimized for the social media? In the 21st century, social media is now the new socializing space. Initially, people used to spend time in social places such as shopping centers, clubs, and other community forums. Now, social media groups and pages have become a replacement for these forums. These platforms are not changing people interactions and engagements alone.
They are also becoming a marketplace for individuals and organization with an intention to grow and flourish in this decade. For a conscious entrepreneur, social media presence is a priority in building an online following. But is it a must for you to use these platforms or can you just ignore them entirely? The best answer to the question is to show you how social media ignorance can kill your e-commerce business:
· Loss of Free marketing opportunities
For any serious webpreneur, marketing is a priority in their day to day activities. However, for you to build your brand particular if you are a newbie, you must invest heavily in marketing activities. As such, you require a stable marketing budget to accomplish this objective. At a time, you may not have the required revenue to finance your brand awareness campaign. In this regard, you require away that can enable you to drive your sales without increasing your costs.
One such way is the social media. By optimizing your e-commerce website for the social media, you open an opportunity for free marketing. This happens when a customer finds an interesting item or information and passes it over to their peers through posting it on their social pages. Hence, ignoring it you lose such opportunities.
· Lower your online brand identity
As you know, people use and identify with products and organizations they have adequate information about. One way to make your brand known is the level of interaction and engagement you have with your customers. Social media is a platform that enables you to achieve this goal. Here you can socialize and interact with potential and current customers as well as answer their questions regarding your products. By doing so, you earn yourself a place in their heart which boosts your online brand identity.
· Increased mistrust and rumors
Nothing can kill your business than mistrust and rumors. When your rivals find out that you are inactive on the social media, they embark on creating rumors and false information about your products. Since you are not available to curb its propagation, your customers and prospect believe on it. As such, the start losing trust in your products resulting in loss of revenue and collapse of your online business eventually.
With this information, you now see the essentiality of social media optimization on your e-commerce website.