Like the physical marketplaces, your online sales rely on the number of people visiting your online store. Importantly, the ability to transform these visitors into customers is a remarkable achievement in every webpreneur’s heart. As you know, even if you receive a million visits, without the ability to convert them into customers is a loss to your business.
For you to succeed in the conversion process, you need to provide adequate information to help the target make a decision. While product descriptions are essential in achieving this objective, here are 3 impacts you will witness by adding a blog page on your e-commerce website:
Enhanced web traffic
Any webpreneur aims at reaching a wide audience. Receiving high traffic in your website is a promise of possible sales. Having a blog page on your e-business website is one way of creating a large following online. While your product descriptions play a role in enhancing your customer purchase decisions, a blog page offers you an opportunity to tell a story about your products in a more elaborate way.
As such, it helps you to earn a following and retain buyers for a long period. Again, the blog helps you to draw social media traffic. While people can share your products on social pages, blog posts help you to continue offering new perspectives and tips which are not available in the product descriptions. This makes them more shareable which is an upper hand in attracting high traffic.
A blog boosts your SEO ranking
Ranking at the first position on Google is a dying desire of every webpreneur. However, it is not always a walk in the park. One way you can use to enhance your SEO ranking has a blog page on your e-commerce website. A bog page opens you a door for external links from other bloggers in your niche.
Importantly, if your blog consists high-quality content with well-researched data, it will automatically receive links from authoritative bloggers. By this, you boost the credibility and trust of the online audience. Also, the sharing of your link by the authoritative bloggers push your page up as Google starts to fall in love with it.
Helps to build trust and reliability
As people know more about your products, they start to trust them. However, trust is not natural. You have to embark on trust building activity. By having a blog on your e-commerce website, you set your foot on building trust in your potential clients. Also, since you update your blog regularly, you become a reliable source of information in your niche. As such, the blog enables you to win your targets trust and reliability.
— E-Commerce Development (@eCommerce_Devl) 24 de febrero de 2018